and versatile business writers.
He got his start in 1978 as the first business editor of Willamette Week, a Portland (Ore.) newspaper that was among the first alternative weeklies in America to cover business. After two years with Willamette Week, Bianco joined BusinessWeek as a correspondent in its San Francisco bureau. In 1982, BusinessWeek moved him to its home office in New York to cover Wall Street and the financial markets. In 1985, Bianco became the youngest senior writer in the magazine’s history.
During his 27-year tenure at BusinessWeek, Bianco wrote 51 cover stories on a wide range of topics that spanned all of business. These included such seminal pieces as "The King of Wall Street," "The Casino Society," "The Warren Buffett You Don’t Know," "Is Wal-Mart Too Powerful?" and "The Vanishing Mass Market."
Bianco also is the author of five books: Rainmaker: The Saga of Jeff Beck, Wall Street’s Mad Dog (1991), The Reichmanns: Faith, Fortune, and the Empire of Olympia & York (1997), Ghosts of 42nd Street: A History of America’s Most Infamous Block (2004), Wal-Mart: The Bully of Bentonville (2006), and The Big Lie: Spying, Scandal and Ethical Collapse at Hewlett-Packard (2010).
He worked as a reporter and writer on two acclaimed business-themed documentary films: "Faith and Fortune: The Reichmann Story" (2000) and "Whisky and Water: The Rise of a Hollywood Dream" (2006)